Email: shortcourse@csm.arts.ac.uk
Tel: 020 7514 7015
Visit: www.csm.arts.ac.uk

Alongside talent, artists, designers, and creative professionals have prospered through a variety of means. Many skills need to be enhanced or acquired to acquire success as a practitioner or build a business within the creative industries. This course aims to assist in developing a range of inter-personal and practical enterprise skills to help you profit from opportunity. Through a series of workshops, you will learn how to focus, negotiate, construct networks, create a vision, work with others, understand key legal aspects and business strategy. Learning about these topics will assist in pursuing an entrepreneurial outlook. The course includes sessions on idea generation and creating an inspired sales pitch.

Email: shortcourse@csm.arts.ac.uk
Tel: 020 7514 7015
Visit: www.csm.arts.ac.uk

This course is essential for anyone who desires to make a living from art, design, image-making, or other creative activities. It focuses on vital marketing, promotional and presentation skills. To guarantee success, creatives have to network, profile build, write statements or marketing copy, and generate imaginative publicity for their ventures. Alongside being able to present visual material for editorial use, or constructing proposals. Practical

Email: shortcourse@csm.arts.ac.uk
Tel: 020 7514 7015
Visit: www.csm.arts.ac.uk

This course is for artists, designers, photographers and image makers who wish to know about how to set up in business, and learn about the benefits of becoming self-employed. Did you know for instance that you can be employed and be self-employed at the same time? Did you know that if you sell work or need to gain commissions or run workshops on an ongoing basis you need to gain legal trading status? But don’t panic! This course will give you an overview of where to find sources of support, how to write a business plan, gain funding, and identify a market for your artwork and skills. Other topics covered include raising awareness of legal issues, how to keep records, financial matters, taxation, and invoicing.

Email: shortcourses@chelsea.arts.ac.uk
Tel: 020 7514 6311
Visit: www.chelsea.arts.ac.uk

Are you an artist, designer or creative professional working within the visual arts sector? Would you like to know the basics of setting up a business and make earning a living from your practice and creative skills successful? This course will guide you through the basics of being self-employed within the cultural sector. In eight workshops you will also discover how to develop enterprise skills. The course will explore the vital areas of self-promotion, networks, how to charge fees, maximising your income through understanding your rights, enhance your negotiation skills, and have the vagaries of taxation demystified. The programme will include critical debate about the key legal issues relating to your particular venture.

Cockpit Arts, (Holborn) off Cockpit Yard, Northington Street, London WC1N 2NP (TBC)
Please visit www.theaoi.com or telephone for bookings 020 7324 7222

This course will guide you through the various steps of the business start up process. In a series of practical workshops you will develop knowledge and skills essential for selfemployment. You will learn about sources of support, business planning, and long-term vision. You will find out how to develop a market for your work, present your portfolio and develop confidence and negotiation techniques. You will understand the importance of tax, how to get paid and key legal issues such as generating income from your copyright and the use of contracts.

By the end of the master classes you will have gained the confidence and tools to work as a freelance illustrator and draft a 18 month business plan. The Master Classes are open to AOI associate members, recent illustration graduates and people working as freelance illustrators that feel the need to fill knowledge and skills gaps.

The workshops will be run by:
Alison Branagan - Creative Consultant for the Visual Arts and Creative Industries
Fig Taylor – AOI Portfolio consultant and editor of Survive The Illustrator’s Guide To A Professional Career
Rod Hunt, illustrator.

More information will be available soon. Please visit www.theaoi.com www.theaoi.com.

Importance of networking
Enterprise skills
7 steps to self employment/overview
Business planning and sources of support

Self Promotion
Branding and Trade Marks
What's special about your artwork
Intro to websites

Importance of vision
Expanding your market
Understanding the client
Presentation and selling yourself

What is Copyright?
Basics of copyright and Licensing
Use of terms and conditions
Introduction to contracts
Contracts jargon legal stuff explained
Spotting (Copyright) rights grabs

Commission fees and pricing
Buy outs explained
DACS Payback, Public Lending Righs

Presentation and persuasion
Confidence techniques
Use of voice and body language
The art of negotiation

Getting your portfolio presentation right
Portfolio preparation
Finding an agent
Using agents

Money management
Start up costs, drawings and cash flow
Value of time and using time both creatively and commercially
Fees and pricing

New technology and software explored
Innovation and the illustrative process debated

Introduction to understanding tax
Tax expenses
What records to you need to keep
Invoicing
Book-keeping
Using an accountant

3 illustrators and short presentations
Q&A and Current issues debated