.Courses
Alison Branagan MA AIBC FRSA is a specialist business adviser working within the creative industries and has a proven track record in research, devising innovative short courses for artists, designers and creative people, which have enhanced their professional standards, increased entrepreneurial skills and generated opportunities to further their practice or enterprise.
Factsheet downloads
To download a fact sheet about all Alison's enterprise courses
at Central Saint Martins, please click here (127kb, need Adobe Acrobat Reader 5/6)
Central Saint Martins College of Art and Design
Evening and daytime courses for 2012

Business Start-Up for Creatives - Online
| Course: | 2nd May - 20th June 2012, Wednesdays 18.30 - 20.00, 8 Weeks | |
| Cost: | £495 | |
| Location: | Central Saint Martins College, Granary Square, Kings Cross, London | |
| Enrol: | Email: shortcourse@csm.arts.ac.uk | |
This new online course is for artists, designers, photographers and image makers who wish to know about how to set up a business and learn about the benefits of becoming self-employed. Did you know for instance that you can be employed and be self-employed at the same time? Did you know that if you sell work or need to gain commissions or run workshops on an ongoing basis that you have to gain legal trading status? Don't panic! In eight live sessions you will discover where to find support, how to write a business plan, develop extensive networks, and identify a market for your artwork, creative products and skills. Other topics include: key legal issues, money management, taxation, and invoicing. Though the detail of this course is for creatives who wish to set up a business in the UK, the general content of the course is essential for any artist and designer based anywhere in the world. This is especially so for artists and designers who desire to trade with UK businesses or other countries within the European Union. Students will get access to a set of extensive handouts including money management and bookkeeping spreadsheets which have been specially designed for creative practitioners and businesses. Coursework is on the whole optional. However, weekly online feedback is available to all who complete the various activities. Dean Shepherd from 'Tax by Design' will also be offering any participant of the class a free one hour no obligation tax and accounting consultation. This can be taken up in person or by telephone. |
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Entrepreneurship for Creatives
| Course: | 10th January – 28th February 2012, Tuesdays 18.00 – 20.30, 8 weeks | |
| Course: | 10th – 13th April 2012, 10.00 - 16.00, 4 days, Easter School weekdays, Tuesday - Friday | |
| Course: | 17th April – 12th June 2012, Tuesdays 18.00 - 20.30, 8 weeks | |
| Course: | 16th – 19th July 2012, 10.00 - 16.00, 4 days Summer School, weekdays, Monday - Thursday | |
| Cost: | £385 | |
| Location: | Central Saint Martins College, Granary Square, Kings Cross, London | |
| Enrol: | Email: shortcourse@csm.arts.ac.uk | |
Alongside talent, artists, designers, and creative professionals have prospered through a variety of means. Many skills need to be enhanced or acquired to acquire success as a practitioner or build a business within the creative industries. This course aims to assist in developing a range of inter-personal and practical enterprise skills to help you profit from opportunity. Through a series of workshops, you will learn how to focus, negotiate, construct networks, create a vision, work with others, understand key legal aspects and business strategy. Learning about these topics will assist in pursuing an entrepreneurial outlook. The course includes sessions on idea generation and creating an inspired sales pitch. |
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"Very interesting and useful course, rewarding, great handouts, ideas and tips"
Claire Silvestre


Self-Promotion for Creatives
| Course: | 6th – 9th August 2012, 10.00 - 16.00, 4 days, Summer School weekdays, Monday - Thursday | |
| Cost: | £385 | |
| Location: | Central Saint Martins College, Granary Square, Kings Cross, London | |
| Enrol: | Email: shortcourse@csm.arts.ac.uk | |
This course is essential for anyone who desires to make a living from art, design, image-making, or other creative activities. It focuses on vital marketing, promotional and presentation skills. To guarantee success, creatives have to network, profile build, write statements or marketing copy, and generate imaginative publicity for their ventures. Alongside being able to present visual material for editorial use, or constructing proposals. Practical exercises will improve confidence in presenting projects and ideas to sponsors or audiences. |
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"All designers and artists should take this course you will not just stumble upon this in-depth information on your own. A great start for a fuzzy future"
Will Gurley - Product Designer www.willgurley.com


Business Start-up for Creatives
| Course: | 2nd April – 5th April 2012, 10.00 -16.00, 4 days, Easter School weekdays, Monday - Thursday | |
| Course: | 2nd - 5th July 2012, 10.00 -16.00, 4 days, Summer School, weekdays, Monday - Thursday | |
| Cost: | £385 | |
| Location: | Central Saint Martins College, Granary Square, Kings Cross, London | |
| Enrol: | Email: shortcourse@csm.arts.ac.uk | |
This course is for artists, designers, photographers and image makers who wish to know about how to set up in business, and learn about the benefits of becoming self-employed. Did you know for instance that you can be employed and be self-employed at the same time? Did you know that if you sell work or need to gain commissions or run workshops on an ongoing basis you need to gain legal trading status? But don’t panic! This course will give you an overview of where to find sources of support, how to write a business plan, gain funding, and identify a market for your artwork and skills. Other topics covered include raising awareness of legal issues, how to keep records, financial matters, taxation, and invoicing. |
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"This course has started me thinking about what to do next, and a really interesting bunch of people in a similar position"
Joanna Morley
What some recent students thought of Alison Branagan’s business and enterprise courses at Central Saint Martins.
"Another fascinating and helpful course from Alison Branagan, she supplies all the practical business info that traditional art courses lack."
Leighton Johns www.leightonjohns.co.uk
"The course has proven extremely helpful in understanding exactly what it is to become an entrepreneur."
Femke Lemmens
"This course has not only helped me to develop my business but also avoid making bad decisions."
Rafaez Rosa www.creativebrothers.com
"A wonderful world of insights into the very complex universe of business!"
Jacinta Sullivan www.jacintasullivan.com
"This course encouraged me not to hesitate and experience the future I wish for."
Daniel Saavedra www.dasaav.com
"This course was one of the best learning experiences I have ever had. I received detailed attention to any specific case, as well as a profound introduction to entrepreneurship. I wholeheartedly recommend it!"
Sandra Raad
"Alison’s great skill is her teaching style – which brings together interest and knowledge in her students ideas and industries."
Tom Bourner www.tombourner.com
"A great source of information for anyone who is thinking about starting their own business in the creative industries."
Alison Hogg www.alisonhogg.com
"This course has given me a fantastic foundation and confidence. It is a great springboard."
Kaie Low www.katielowdesign.com
"5 Stars!
Having never studied business/marketing at college I was at a real loose end when trying to start out as an illustrator. After this course I now have the tools, information and most importantly the confidence to launch my own business."
Heidi Lidholm www.heidilidholm.com
If you would like to have a business advice session with Alison Branagan or are interested in her running a workshop for your business or organisation, please contact her on 020 8365 0453 or email her on alison@alisonbranagan.com

