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This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: – Building networks and successful negotiation tactics – Promoting an engaging social media presence – Business planning and money management – Overview of legal, tax and intellectual property issues – Setting up a website and trading online – Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.
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Making Sense of Business is a practical enterprise skills book, with useful content for visual artists and creative professionals. Topics Include how to focus, networking, making sales, presentation, negotiation, time management, and creative thinking, amongst many. As well as apt quotations, the book contained many useful exercises, and mind maps illustrated by Tim Bradford. With a foreword by Sir James Dyson.
A Pocket Business Book for Artists and Designers contains concise answers to 100 questions any arts graduate, or self-employed artist, designer or creative professional would like to know the answers to. Topics include self-promotion and key business, legal and money queries. This guide is printed in the latest dyslexic friendly font – FS me on pale cream paper, with a foreword by Sir James Dyson.
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“A Pocket Business Guide for Artists & Designers’ is a crackingly good book” – Art Business Today
Opportunity-Centred Entrepreneurship connects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.
For more information on this book or to purchase a, eBook version please visit Palgrave.
By Alison Branagan
Kogan Page Ltd
New Korean translation and reprinted with a new title in 2012 ‘Management Handbook for the Successful Leader’.