Hello to The New! Out Soon in 2017!

This is to let everyone know the exciting news that the second edition of The Essential Guide to Business for Artists and Designers ISBN 978-1474250559 will be out soon and is available on pre-order. At over 95,000 words this is what the manuscript looked like a couple of months ago…

026This new publication, published by Bloomsbury Academic has been fully revsied, with three additional chapters on websites, blogs and social media, innovation and trends and ideas for growth. With new illustrated mindmaps, resources, exercises, photographs, diagrams, and profiles of artists and designers. As you can see from the beautiful renders by BVN Ceative the book has a new from cover by Tumanyan.

068-stacked-6x9-books-with-back-cover-covervault

 

This publication has started to become core reading on many degree  and post graduatecourses, and this super fan movie was made by Rebecca Skeels who is subject leader for the Postgraduate and  Masters Programmes at UCA Farnham demonstrating how students have made good use of their inhouse copy.

This book is ideal for a wide range of artists, designers, makers, photographers and illustrators. The second edition embraces our new world of globalisation, digitalisation, and connectivity. It has been written to embrace readers from different starting points, whether you have studied at Art College or not, are just thinking about it, have got started or have been going for some time.

Stop Press: Artquest has just published my revised business start-up guide for artists, makers and photographers The 7 Steps to Business Start-up

 


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2066 and all that….

In about 50 years time I’ll be nearly 100, many readers of this blog may be nearing receiving their telegram from the queen by 2086. It’s going to be a long life for most of us and its time to imagine what sort of future you would like for yourself.

In this new post Brexit era…well after 2019 at the earliest, trading conditions for the visual arts and creative industries could be uncertain. Leading up the vote on the 23rd June 2016, many graphic designers and photographers were finding work was drying up. I’ve have news for everyone, the next 24 months may still be tough.

If you are in a down period, get on with that admin, filing, bookkeeping, Tax Return, infographic that CV, telephone that old client and revamp your website. Yes… even have a go with that free LinkedIn Premium trial, see what can come of expanding your professional networks.

Invest money in your business, but do so wisely, avoid unnecessary expense as the next year could be hard for some of us. If you are on a low income check to see if you are eligible for Tax Credits or other support.

Perhaps its time to try a different approach, such as a fresh marketing plan, a new business strategy, or give that thing… ago…(you know that ‘ big thing’ at the bottom of your to do list). Large projects often aren’t economical at the time, but they can raise your profile, attract media attention and more interesting opportunities in the long term.

If you need a bit of help, there are a couple of courses running at Central Saint Martins: Entrepreneurship for Creatives and Business Start-up for Creatives at Granary Square and two online courses Business Start-up for Creatives and Self-Promotion for Creatives

I’m also available for one-to-ones, please email me at alison@alisonbranagan.com

Thanks to Tim Bradford for his illustrations

Have a great rest of the summer and I hope exciting things happen soon…I’ve been working on a huge project for the last 18 months which could revolutionise business start-up education within the visual arts….all will be revealed shortly.


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Central Saint Martins: Routes to Succcess

If you are looking for a way to launch your art, craft practice, or design business than look no further. This summer there are a number of popular business, entrepreneurship and self-promotion Summer School courses which I run at the Central Saint Martins Kings Cross Campus in Granary Square, which are also available online.

Students who have attended these courses in the past have gone on to set up innovative, experimental and commercial companies. Each course has a number of guest speakers, including one of the team from Silverman Sherliker LLP a top London Intellectual Property firm.

To read more about the success of profiled students from all courses I run at Central Saint Martins please visit the blog.

entrepreneur class larger image


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The Art of Marketing on a Budget

This month I gave a workshop for Wandsworth Enterprise Week about marketing on a tight budget.

Wandsworth Enterprise Week Brochure 2016

Little cheeky tweet of #WEW16 brochure

innovation_1

Stand out in a crowd…Have Impact!

Hee hee! My observation is that the art of making the best use of limited resources is to concentrate on the impact of your marketing materials and strategy. Sending a 1000 eNewsletters to businesses you don’t know may work against you and is also illegal. Many start-ups expect instant results, you need to spend more time and effort developing relationships with potential clients and customers. Better to focus on 50 target businesses or individuals with a quality approach than a quick mass spam attack.

Some of my key tips are, develop relationships with other businesses or people in your industry and build your networks. Consider your own sense of presence, stand out and be remembered, be creative in the way you promote yourself. Get the design of your branding and design format right, hire professional photographers, look for discount offers from printers, most have discount offers every month.

The Art of Marketing on a Budget

Understanding how to draft a timeline for a media/marketing campaign is crucial, when to do what. We cover this in my self-promotion courses at Central Saint Martins. Photograph by Toni Marshall

Spend time really developing relationships with businesses or people in your industry. Word-of-mouth recommendation either face-to-face or a friendly shout out on social media is the best type of promotion money can’t buy.

 

 

 

 

 

 

 

 

Also timing, many self-employed artists, designers, photographers or creative businesses often fail to realise how much time you have to allow to implement a media campaign, often even weekly publications need to you approach them 10 weeks in advance. Online portals and bloggers can move and react quickly to approaches, but often publishers with a large numbers of subscribers will time the posting of online content with the in print editions of newspapers, magazines or periodicals.

If you would like to learn more about business start-up, self-promotion and entrepreneurship I run a number of online and college based courses for Central Saint Martins. If you would like to have a one-to-one Skype session please contact me

Summer Schools at Central Saint Martins, Granary Square, London

Business Start-up for Creatives, Self- Promotion for Creatives and Entrepreneurship for Creatives

Live and Online

Business Start-up for Creatives, Self-Promotion for Creatives and Entrepreneurship for Creatives

Thank you to Toni and the Wandsworth Enterprise Team. Photography by Toni Marshall © 2016 Illustrations by Tim Bradford © 2016


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