AOI Business Vision and Growth Webiner

Hi there everyone, a couple of days ago I gave a webinar for The AOI about business planning, vision and growth. We covered a lot of ground in forty-five minutes or so, and I hope the content will help illustrators seeking to scale up their enterprise some ideas.

There is an awful lot to know about new and growing markets in illustration, beyond the traditional markets of editorial, publishing and advertising. In print media and publishing is declining and its very difficult to grow in shrinking markets. We covered eight new expanding areas of trade and talked about some brilliant trailblazers in these genres. I also mentioned the importance of trends, and its possible to find some information on trends for free if you know where to look, but much has to paid for. Getting this type of insight can be vital to help you think more commercially and make more informed decisions.

Its also important to understand such matters as money management, viability, profitability. The size of your game can change quite suddenly when you are an illustrator or other creator, e.g. winning a large cash prize, big advertising licensing deal, commissions from luxury brands, etc. These unexpected opportunities can have tax implications, so to understanding how companies work can be advantageous for higher earners.

If you are a member of the AOI one-to-one consultancy is available with me for £35  per one hour session via Skype.

Equally I am available for one-to-ones directly, but its much better value to to talk to me once you have joined as you gain over 70% discount. My full rates to non-AOI members are here one-on-one or via Skye.

Header image kindly supplied by Mike Lee-Graham Mike Lee-Graham on Twitter Mike Lee-Graham on Instagram

In article image also kindly supplied by Josephine Dellow Josephine Dellow on Twitter  Josephine Dellow on Instagram

You may be interested in my book The Essential Guide to Business for Creatives

Business Start-up for Creatives Weekend Course at Central Saint Martins

Entrepreneurship for Creatives Term Time Evening Course at Central Saint Martins


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How to make a living: Money Matters

If you happen across the forthcoming  Writers’ & Artists’ Yearbook 2018 you may per chance discover my commissioned piece about money matters under Art and Illustration starting on page 484.

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Musing about how on earth I managed to establish myself as an author we have to take a trip back to more than  a decade ago when I started looking for a publisher. Its difficult for non-fiction writers to gain  representation such as a literary agent but 20171210_124603_resizedits not impossible. However, I’m still unrepresented so open to offers!

This valuable guide for authors, wordsmiths, as well as professonal illustrators for 2018 is in its 111th edition. As you can see from my highlighting below on the 100th Anniversary Edition in 2007, I like many artists and writers before me started out on my search.20171210_124813_resized

If you are currently in my shoes, last worn over ten years ago, presently there are many more avenues open to publishing your literary or graphic novels today. Though it’s still tricky to gain the attention of an established publisher.

My key pieces of advice are don’t write the whole manuscript before you start approaching reputable publishers as they may wish only to see some sample chapters, and for you to fill in a rather lengthy document called an ‘Author’s Questionnaire’ often available from the publisher’s website on download. Equally you might need to open to feedback and be willing to adapt your ideas slightly, which can be enormously frustrating.

Its also worth knowing that many publishers desire for at least half the sales to be either in America or overseas…also be prepared to wait, it can be very slow process even getting your proposals looked at. If this isn’t very appealing then there are other options, but be wary about self-publishing deals, always read the terms and conditions very carefully before investing your own money or embarking on a crowdfunding campaign.

More useful blogs and advice can be found via the Writers’ & Artists’  Yearbook website. The Society of Authors is also a very useful organisation to join if you find you have been commissioned to write your first book. If you are an author and struggling to finished a research project or a commissioned manuscript for either financial reasons or ill heath, then if you are currently or become a member you might be able eligible for a grant.

I’ve also been commissioned to write a couple of blogs for the Writers & Artists’ Yearbook website this year, here are the links: Protecting Your Work Online Effective Self-Promotion for Artists & Designers and Making A Living

book student tabsOccasional Newsletterette:

The Essential Guide to Business for Artists & Designers will be translated into Latvian next year in 2018, I’ll post an update and link when I receive some complementary copies. Interestingly the book will be printed in black and white, I should think the front cover will change also.

I very much look forward to seeing it. Equally the first print run of the UK second edition has nearly sold out this year. It’s not too late to purchase a copy for yourself or a friend for Christmas. It may be some time until there is a third edition as this version took eighteen months to write.

Have a Happy Christmas and a Prosperous New Year!

 


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